Processed Milk Market Of Pakistan & A huge black market of raw milk

Processed Milk Market Of Pakistan & A huge black market of raw milk

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In Pakistan, the milk market bears striking resemblance to a black market, despite the country’s status as the fourth-largest milk-producing nation globally. It’s disheartening that only a meager 3% of the total milk production in Pakistan is processed, given that urban consumers annually consume an estimated 9-12 million liters of milk. The predominant mode of marketing milk remains in its raw, unprocessed form.

To put this in perspective, a mere 3-5% of the milk is channeled through formal, processed milk channels, even though Pakistan boasts more than 20 dairy processing plants. The discrepancy between the volume of milk produced and the volume processed is an issue, with all these businesses functioning within the narrow market share of 3 to 5%. The remaining 97% is produced and marketed in its raw form, predominantly through informal agents within the marketing chain.

The stagnant growth of the dairy sector can be attributed to several factors. One pivotal issue is the lack of awareness among the general public regarding the risks of consuming adulterated raw milk. Experts in the field are unanimous in their opinion that processed milk, particularly pasteurized milk, offers far superior safety and quality compared to the raw milk readily available on every street corner.

Unfortunately, both the government and major players in the dairy sector have struggled to convince the public to switch to processed milk. This resistance to change is contributing to the continuous decline of the dairy processing sector in Pakistan.

The widespread issue of milk adulteration in Pakistan has far-reaching consequences, posing a significant threat to public health. A recent revelation by a prominent news publisher group brought to light a shocking discovery – a milk manufacturing facility in Punjab involved in adulteration. Such revelations serve as a stark reminder of the alarming prevalence of this practice, as many people, unwittingly, continue to feed raw, adulterated milk to infants, thereby exposing them to potentially life-threatening risks.


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